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adConductor for Publishers: Advanced ad management for individual and growing sites

As a publisher, you need your site to serve the needs of your advertisers as well as your audience. Whether you are looking to streamline ad management on a single site or sell ads across multiple sites, you need the tools that make your ad sales and operations run smoothly.

Tailor adConductor to your Site's Needs

Much more than just ad serving, adConductor for Publishers features a custom subset of components from our ad management product suite that serves the needs of independent web publishers. Leading web sites use adConductor for Publishers as an online advertising platform to maintain complete control over their advertising programs. Through its advanced targeting and optimization features, these publishers increase advertiser satisfaction, CPMs and revenue. Publishers can also purchase additional ad management components as the business grows.

“adConductor has been integral in satisfying our overall business objectives for the CSMonitor website. Using the system allows our staff to manage campaigns from multiple salespeople around the country across all the content channels within our site with a minimum of effort.

We are thrilled to have our technical staff working on projects other than ad serving, without losing any confidence that our ads will be served quickly, accurately, and with no threat of down time.”


Jim Woodward, Advertising Manager
Christian Science Monitor

 
Function For Networks For Publishers
Order Entry X X
Forecasting X X
Inventory Management X X
CRM Integration X
Proposal Creation X
Order Traffic X X
Ad Serving X X
Legal Review X
Geo/Daypart Targeting X X
Optimization Across a Single Site X X
Optimization Across Multiple Sites X
Analytics X X
Reporting X X
Order Traffic X X
Integration with Financial Systems X  
Pay Publishers/Affiliates X  
Access to Inventory Exchange X