adConductor™’s unique and powerful Optimizer, combined with advanced targeting and pixel functions capabilities, allow unparalleled campaign delivery and performance. adConductor’s optimization capabilities streamline the ad operations process, make campaign management more efficient, and maximize campaign revenue.
Access a myriad of behavioral targeting features to extend reach, increase campaign performance, and qualify audiences:
Remarketing
Retarget consumers who have previously visited an advertiser’s web site or landing page when they visit any site in your network or across the adConductor Inventory Exchange™
Sequential
Utilizes trackable events such as click, action, site visit or ad view to sequence campaign creative shown to the user
Creative Retargeting
Places a pixel on campaign creative running outside of your network to retarget all visitors who have viewed the brand or product message the next time they visit a site in your network or the adConductor Inventory Exchange
Intent/Interest Retargeting
Utilizes user data from web sites in your network and from 3rd party providers to target users who have shown an active interest in a product or service
Audience Retargeting
Gives you the flexibility to set cookies within your network to target segments in your network or on the adConductor Inventory Exchange based on the needs of your clients' campaigns
Outsourced Professional Services
adConductor can further support your ad management needs with outsourced services including: publisher recruitment and relationship management, ad operations, billling and collections.
