adConductor’s Inventory Exchange: Building reach is easier than you think

adConductor Inventory Exchange™ allows you to build an instant network to extend your worldwide reach and deliver campaigns on high quality, brand-safe content sites beyond your existing Web properties. Whether you are an online publisher facing sold out inventory, or building an ad network that requires immediate up-front inventory to achieve scale, you can build your reach through adConductor Inventory Exchange.

adConductor Inventory Exchange is a private marketplace where online ad campaigns and ad inventory are made available by exchange members to other exchange members. With adConductor Inventory Exchange, you get:

Instant Reach - when you’ve sold a campaign larger than your network can fulfill:

• Access to safe, transparent inventory from thousands of web publishers
• Easy access to international audiences
• Expanded audience pools for remarketing/retargeting
• Advanced demographic and geographic targeting capabilities
• The ability to set campaign parameters such as frequency caps and campaign filters (i.e. mature/user generated content, gambling, etc.)
  
  

And for adConductor platform users:

Additional Campaign Fill - when you’ve created more inventory than your network sales team can currently fill:

• Ability to view all available campaigns on the adConductor user interface
• Choose from campaigns sold by other Inventory Exchange customers to deliver across your network
• Full transparency to view advertiser name, price, creative and name of network that sold campaign
• Accept only campaigns that meet your business rules