adConductor: FAQ

What is adConductor 3.0?
adConductor 3.0 represents the 3rd stage in the evolution of our ad management platform. In its first stage, adConductor was developed to support the needs of Burst Network as an internal ad network management application. In its second phase, adConductor began to support the needs outside clients like TACODA and Reed Business. Customization and system modifications were done in response to specific user needs. Now in its third phase, adConductor 3.0 represents a completely new, state of the art online advertising platform that is more robust, more configurable, and more user friendly to meet the needs of each unique network owner.

How does adConductor differ from the major Ad Servers like DoubleClick and Atlas?
adConductor is not just an ad server. While the online advertising platform does have the ability to forecast, target, and report on ad impressions just as the ad servers do, at its core it is a network management system designed to manage the complex relationships that exist between ad networks and their publishing affiliates and partners, as well as their advertisers. It is a complete end-to-end solution designed to facilitate all of the various tasks associated with building and managing an ad network. On the publisher management side these tasks include: publisher recruitment, publisher categorization and tagging, and publisher reporting with full transparency and control. On the advertiser management side the tasks include: contact management (intergrating with multiple CRM systems such as Salesforce), detailed proposal building, campaign management, optimization, reconciliation and billing (intergrating with many standard financial packages such as Great Plains).

How does adConductor differ from other Network Management Platforms?
Other network management platforms are “self-service” by design. adConductor, on the other hand, is a “full-service” online advertising platform offering not only the technology to build and manage an ad network, but also the dedicated and experienced resources to help clients get the job done and grow their business. We offer services like publisher recruitment and management, trafficking and campaign management. Having spent over 13 years in the network business supporting Burst Network, our resources are the most experienced in the industry. While others offer a “plug and play” solution for those media companies interested in building a network, our platform and our services provide a tailored foundation for those media companies interested in building an ad network business.

What types of targeting do you support?
We can support geographic, demographic, and content targeting, as well as keyword, cookie, and behavioral targeting. Our capabilities are robust, and adaptable and we can work with individual networks to support any unique targeting criteria that they might have. Content and demographic channels are completely customizable for each network. We also support day parting, ISP and browser targeting, and can target specific domains and URL's.

What types of rich media can adConductor support?
We support all major rich media types and all IAB standard ad sizes, as well as custom sizes for individual networks. (See our updated rich media list at http://www.burstmedia.com/brand_advertisers/creative_solutions.asp

Are you IAB certified?
Yes, our ad servers and methodologies have been audited by BPA Worldwide for the past 8 years. BPA has been recognized by the IAB as a qualified audit according to IAB guidelines.

What features does adConductor offer?
adConductor Ad Management for Networks offers:

Order entry system: links directly to your customer relationship management tool.
Production control center: forecasts your traffic based on multiple criteria, including ad units, sites, site sections, and advanced targeting methodology.
Campaign performance optimizer: increases advertiser satisfaction by directing impressions to where they perform best.
Optimization is performed on clicks, actions, shopping basket size, and time since last view
A full range of targeting options to offer your advertiser clients including demographic targeting, geographic targeting, and day-part targeting and site specific. adConductor also supports your behavioral targeting and other data-driven ad placement needs
State-of-the-art publisher account center: allows you and/or your network members to access site-level reporting and campaign selection.
Automatic invoice generator: uses existing advertiser client information and campaign data to generate invoices on demand.
Internal reporting mechanism: allows you to analyze your cost of media, yield management and site-or adcode-level effectiveness
Branded reporting tools for your clients: enables you to provide real time reporting on advertising campaigns with full site level transparency.
The Audience Backplane: adConductor's private ad exchange, which allows you to “push and pull” campaigns to or from other publishers and ad networks.
Multi-redundant international ad serving data centers: systems that ensure that your data is secure and protected in the event of a system failure.