adConductor FAQ's

What is adConductor?
adConductor™ is an end-to-end ad management technology, optimization and services platform designed specifically to meet the needs of digital media companies, large Web publishers, and ad networks. adConductor empowers customers with sophisticated proposal-generating, inventory forecasting, campaign targeting, campaign management, and campaign optimization tools to meet the needs of their advertisers. adConductor seamlessly integrates with existing business processes – from CRM through financial reporting – and provides industry leading ad management functionality and outsourced professional services.

How does adConductor differ from other network management platforms?
Other network management platforms are “self-service” by design. adConductor is a “full-service” digital advertising platform offering not only the technology to build and manage an ad network, but also the dedicated and experienced resources to scale your business profitably. We offer services including publisher recruitment and management, ad trafficking and campaign management, as well as billing and collections services. Having spent over 14 years in the network management business, our experience is unsurpassed in the industry. While others offer a “plug and play” solution for those companies interested in building a network, our platform and our services provide a tailored approach for those media companies committed to growing their digital sales businesses.

How will adConductor improve the delivery and performance of my campaigns?
The Optimizer is adConductor’s campaign delivery and optimization tool. Through sophisticated algorithms and historical data analysis, adConductor’s Optimizer maximizes campaign performance by continually identifying and removing underperforming ad locations and ad creatives, as well as re-allocating campaign impressions to the best performing placements. In addition, adConductor’s user interface displays advanced statistics of under/over delivery metrics in real time, enabling you to make delivery and performance adjustments as needed. Read More

adConductor offers additional inventory through the Inventory Exchange™ . The adConductor Inventory Exchange provides access to safe, transparent inventory from thousands of web publishers, including access to international inventory as well as expanded audience pools for remarketing/retargeting opportunities.

What types of campaign targeting does adConductor support?
Network targeting capabilities include geographic, demographic, daypart, internet connection, site and content targeting. Behavioral targeting capabilities include remarketing and sequential, as well as creative, intent and audience retargeting. Our extensive pixel and cookie setting abilities allow us to support any unique targeting criteria that your business requires. Read More

Which industry certifications does adConductor have?
Our ad management systems, processes and procedures have been continually audited and approved by BPA Worldwide for the past 10 years. We also partner with Anchor Intelligence for traffic quality solutions. We are members of NAI which develops standards for behavioral and other types of targeting online, and a licensee of the TRUSTe Privacy Program. Read More

How do I transition my operations from my existing network management system to adConductor?
It’s easy- thanks to the adConductor implementation feature, SmartTag™. SmartTag is a cutting edge feature of adConductor that quickly translates your existing targeting hierarchies into the adConductor platform. This allows you to take advantage of adConductor's full end-to-end ad management solution, including forecasting, targeting and advanced campaign optimization without the need to re-tag sites and ad locations throughout your network. Read More

Does adConductor offer transparency to my affiliate Publishers?
Yes! You have full control over the level of transparency that you provide your publishers through your unique Publisher Account Center. According to your business rules, your Publishers can view available campaigns, select, sort and manage campaigns as well as create customized in-depth reports instantly. Read More

Can I customize the professional services that I outsource to adConductor?
Yes. You have the choice of outsourcing publisher recruitment, publisher services, campaign management, trafficking, billing, and collections in any combination that suits your changing business needs. Services are offered on a full-time basis, part-time and hourly basis. Read More

Do you offer an ad marketplace or an ad exchange?
Yes. adConductor’s Inventory Exchange is a private marketplace where online ad campaigns and ad inventory are made available by exchange members to other exchange members. Inventory Exchange allows you to build an instant network to extend your worldwide reach and deliver campaigns on high quality, brand-safe content sites beyond your existing Web properties. Whether you are an online publisher facing sold out inventory, or building an ad network that requires immediate up-front inventory to achieve scale, you can build your reach through adConductor Inventory Exchange. Inventory Exchange also offers additional campaign fill to adConductor customers. Choose from campaigns sold by other Inventory Exchange customers to deliver across your network with full transparency to view advertiser name, price, creative and name of network that sold the campaigns. Accept only campaigns that meet your unique business rules. Read More