Campaign Management
 


adConductor™’s campaign management dashboard allows for trouble-free campaign testing, set-up, management, optimization, and reporting on a site-specific or network-wide basis. The adConductor campaign management dashboard is built on an infrastructure of multi-redundant, domestic and international ad serving data centers, giving you the security of knowing your campaigns will deliver.

Set-up and Testing
 


Set-up and Testing

adConductor’s campaign set-up and testing tools allow your Ad Operations team to quickly and effortlessly upload campaign creatives, set campaign parameters and test in a live environment prior to a campaign going live on your network. These powerful tools minimize campaign delivery problems – and save you money by decreasing make-goods and inefficiencies.

With adConductor you can:

  • Use pre-loaded templates that make it quick and easy to upload any rich media format
  • Set cookie parameters and verify pixels at the time of campaign set-up
  • Change a single creative within a creative “package” without having to pause the entire campaign
  • Test ad creatives in a live environment
  • Verify that landing page conversions and click-through logs are accurately recording data before the campaign goes live

SmartTag™

Transitioning to the adConductor Platform is Seamless with SmartTag

SmartTag is a cutting edge feature of adConductor that quickly translates your existing targeting hierarchies into the adConductor platform without the need to re-tag sites. Read More >