Campaign Management: Campaign Delivery
 


adConductor™’s campaign management dashboard allows for trouble-free campaign testing, set-up, management, optimization, and reporting on a site-specific or network-wide basis. The adConductor campaign management dashboard is built on an infrastructure of multi-redundant, domestic and international ad serving data centers, giving you the security of knowing your campaigns will deliver.

Campaign Delivery
 


Campaign Delivery

adConductor’s campaign management dashboard displays all the relevant information needed for your Ad Operations team to make the best decisions regarding campaign management and ensure campaigns deliver in full. Features include:

  • Top level campaign summary and stats by advertiser
  • Access to line item stats and history with one click
  • The ability to easily pause campaigns to review and unpause once analysis is complete
  • View all ad creatives associated with line items in a campaign in a single view
  • Access to the adConductor Optimizer and our sophisticated algorithms to maximize campaign delivery and performance
  • Visual display of:
    • Campaign over/under delivery
    • Guaranteed/expected/delivered campaign metrics
    • CPA metrics
    • Third party ad serving discrepancies
    • Detailed history of changes made to campaign settings
  • Daily/Hourly stats displaying quantity and pacing of views, quantity of clicks, click-through rate and cost of media
  • Daily stats for quantity of action, action rate, total sales, eCPM, eCPA, and cost of media