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With powerful proposal building, targeting and forecasting components, adConductor™ gives you the tools needed to quickly produce highly customized solutions for your advertisers – whatever their campaign goals may be. adConductor provides these tools in an easy-to-use interface that gives you the flexibility to quickly retrieve and modify saved proposals in response to changing customer demands, or to serve as a starting point for customers with similar goals and requirements.
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Targeting Capabilities
adConductor’s targeting tools offer virtually unlimited solutions to reach your customer.
Network Targeting
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Geographic |
Target campaigns to visitors coming from specific geographic locations by country, state, DMA (designated marketing area) or MSA (metropolitan statistical area) |
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Demographic |
Target campaigns to an audience defined by demographic segments developed from data collected from the opt-in surveys running on your network |
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Daypart |
Target campaigns by day of the week and/or time of day |
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Internet Connection |
Target campaigns by internet service provider, throughput, domain, connection, browser or IP address |
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Site |
Target campaigns to specific sites in your network |
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Category |
Target campaigns to specific content categories in your network |
Behavioral Targeting
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Remarketing |
Retarget consumers who have previously visited an advertiser’s web site or landing page when they visit any site in your network or across the adConductor Inventory Exchange™ |
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Sequential |
Utilizes trackable events such as click, action, site visit or ad view to sequence campaign creative shown to the user |
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Creative Retargeting |
Places a pixel on campaign creative running outside of your network to retarget all visitors who have viewed the brand or product message the next time they visit a site in your network or the adConductor Inventory Exchange |
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Intent/Interest Retargeting |
Utilizes user data from web sites in your network and from 3rd party providers to target users who have shown an active interest in a product or service |
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Audience Retargeting |
Gives you the flexibility to set cookies within your network to target segments in your network or on the adConductor Inventory Exchange based on the needs of your clients' campaigns |
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