BURST MEDIA JOINS NETWORK ADVERTISING INITIATIVE

Reaffirms Commitment to Consumer Transparency for Online Advertising Practices

Burlington, MA-June 25, 2009 - Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced it has joined the Network Advertising Initiative (NAI), a coalition of leading online advertising companies committed to developing actionable self-regulatory standards that establish and reward responsible business and data management practices and standards. Burst, which is also a licensee of the TRUSTe Privacy Program, has been working with the NAI since late 2008 to become a Full Compliance Member.

“The online advertising industry is faced with pending legislation this fall that may change the self-policing regime currently in place,” said Jarvis Coffin, President & CEO of Burst Media. “Burst was a founding member of NAI, and our renewed commitment to the organization enables us to take an active role in these efforts and further express our dedication to helping consumers better understand the benefits and privacy implications of online advertising, as well as helping them exercise choices about behavioral advertising.”

As a member of the NAI, Burst will adhere to all of the organization’s privacy standards, including giving consumers the ability to opt-out of receiving cookies from a page on the Burst Media website. Burst’s website will also feature a link to the NAI website where consumers can find in-depth information on targeted advertising, privacy initiatives and how to opt out of all NAI member cookie programs.

Since 1999, the NAI has worked to develop standards around behavioral and other forms of targeted advertising. In conjunction with industry leaders, regulatory agencies, federal and state legislators and others, the NAI has also addressed the business dimension of the privacy debate through the development of actionable self-regulatory standards that establish and reward responsible marketing behavior.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.