BURST MEDIA AWARDED NINTH CONSECUTIVE BPA WORLDWIDE CERTIFICATION

Certification Verifies Burst As an IAB Measurement Audited Ad Serving System

Burlington, MA - December 23, 2008 - Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers today announced that is has been awarded BPA Worldwide's System Certification for the ninth consecutive year. This comprehensive systems audit assures advertisers and web publishers that Burst Media's data processes and systems are accurate and are maintained in accordance with generally accepted auditing standards. BPA certification also means Burst is an Interactive Advertising Bureau (IAB) Measurement Audited ad serving system.

With greater demand for accountability in the online industry, this BPA certification further proves Burst Media's commitment to transparency and accuracy. The certification covers all aspects of Burst adConductor™, Burst's ad management platform that enables centralized management of advertising operations across large networks of owned and affiliated web sites. adConductor provides ad management technology and services for Burst Media's two ad networks, Burst Network and Burst Direct, and to external customers MTV Networks, Reed Business Information, and ShortTail Media.

"There is a great need for assurance that digital advertising campaign results are accurate. BPA Worldwide has raised the bar in media auditing accuracy and integrity," said Jarvis Coffin, CEO of Burst Media. "We maintain the highest levels of transparency for our customers and are pleased to have third-party verification of that authenticity once again. Standards like BPA's enable our advertising and publisher clients to have great confidence in the data we report."

Burst Media was the first online advertising network to be systems certified by BPA Worldwide, a certification now in place for nine consecutive years. During this period, Burst Media has grown substantially with many more sites, advertisers, and ad management clients, all achieved while maintaining compliance.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.