ADCONDUCTOR 3.0 SETS A NEW STANDARD FOR ONLINE AD MANAGEMENT

Platform and Services Cater to the Needs of Online Publishers and Ad Networks

Burlington, MA-November 4, 2008- Burst Media, a leading provider of advertising services and technology, today announced the release of adConductor 3.0, the next generation of the company’s ad management platform. adConductor is an end-to-end ad management system for online media companies, ad networks and large web publishers. This latest version of adConductor includes improved workflow to increase productivity, the ability to set rights and access based on each user’s role, and a tool that allows users to create customized dashboards that can serve as their homepage.

Web publishers today are faced with the increasingly difficult task of growing their business and maximizing ad revenue in a hyper-competitive marketplace. The solution to these challenges for many publishers is to develop a network of owned or affiliated sites that extend audience reach and revenue generating opportunities. This vertical network approach allows publishers to offer brand advertisers the opportunity to build deep connections with targeted audiences, and quality ad placements that assure brand reputation and integrity. adConductor enables publishers to implement a vertical network strategy by centralizing the management of advertising operations across large networks of owned and affiliated web sites.

adConductor 3.0 is now available in two versions – adConductor for Networks, and adConductor for Publishers. adConductor for Networks is ideal for organizations that aggregate traffic into an advertising network and are looking to increase reach, optimize yield and maximize revenue across that network of sites. adConductor for Publishers is designed for publishers who are looking for an ad serving and campaign management solution to power their in-house and third party advertising programs. Current customers of adConductor include ArtFact, Better The World, BET Network, MTV Networks Tribes, Reed Business Information, ShortTail Media and Vehix Local Ad Network.

adConductor runs as a hosted Software as a Service (SaaS). adConductor also provides clients with professional services to coordinate the various aspects of ad management within and across sites, including inventory management and forecasting, ad sales, campaign setup, delivery and optimization, campaign reconciliation, and publisher relationship management.

"As the online ad market matures, more and more web publishers seek to take firmer control of their ad management or expand their reach with a vertical ad network," said Sean Keaveny, Senior Vice President, adConductor Sales. "What is critical to their success is having the right tools - and that is what adConductor provides. adConductor is an end-to-end solution that brings together all the facets of ad management into a single platform. With our recent enhancements adConductor will take web publishers to the next level of success."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.