SEAN KEAVENY APPOINTED MANAGING DIRECTOR OF BURST ADCONDUCTOR

Burlington, MA-January 30, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers has appointed Sean Keaveny as Managing Director of Burst AdConductor, the company's hosted ad management platform. AdConductor delivers a suite of technology and services to sell, serve, manage and bill advertising across individual websites and large, multi-site ad networks. As Managing Director, he will be responsible for driving growth in the AdConductor business unit, and providing strategic leadership to this part of the business. Keaveny will also be charged with reinforcing AdConductor's position as a leading edge technology platform.

Keaveny's experience in the publishing world will help catalyze growth in new markets for AdConductor. Keaveny joins Burst from Reed Business Interactive Division where he served as Vice President of Operations. Reed Business uses Burst AdConductor to manage the ad delivery for more than 80 business publications and 55 web sites. The product is also central to the management of the Reed Partner Network (RPN), a collaboration between Burst Media and Reed Business, where advertisers can better target hard to reach online audiences who rely on business-to-business websites for news, information and industry-specific content.

While at Reed, Keaveny held numerous titles, including Vice President of Finance for the Boston Division, Corporate Controller, and Assistant Corporate Controller. Prior to his role at Reed, he held a position as an auditor with Arthur Andersen from 1992 until 1997. Sean holds a BA in Economics and Accounting from the College of Holy Cross.

"I am very excited Sean has joined Burst," said Jarvis Coffin, CEO of Burst Media. "As a former customer of the Burst AdConductor platform he can help our clients understand and fully maximize the value of our offering. His in-depth understanding of the technical and operational needs of websites and ad networks will add another dimension to our management team."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.