Press Release: September 5, 2007
 
 


BURST MEDIA ANNOUNCES CONTRACT RENEWALS


Burlington, MA—September 5, 2007
Burst Media, a leading provider of advertising representation, services, and technology to independent Web Publishers, today announced that during the month of August, Christian Science Monitor, EveryZing, and Pawspot each renewed their annual contract with Burst Media. Burst AdConductor provides these organizations with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their web sites.

Burst AdConductor renewed several contracts, solidifying its position as a leading advertising network technology provider for independent web publishers. These renewals include:

  • Christian Science Monitor — The Christian Science Monitor is a well regarded international daily newspaper which is published by the First Church of Christ, Scientist. The Boston, MA-based paper has been continually published by the organization since 1908 and is now available online and through mobile alerts.
  • EveryZing (formally PodZinger) — EveryZing is a digital media merchandising platform that is used by media companies of all sizes. The company's technology and comprehensive set of advertising services enable its partners to profit from their content by launching digital channels that deliver the entertainment, news and information that consumers crave.
  • Pawspot— PawSpot is an online social media site designed to solve individuals pet sitting needs. At PawSpot users can exchange pet sitting for free with other pet loving friends through the site.

"The Monitor has used Burst as our ad-serving system for four years” said Jim Woodward, ad operations manager at the Christian Science Monitor. “We have again renewed our annual contract and look forward to the continuation of a very successful partnership."

“As independent media networks continue to blossom, they are looking for a strong, agile and independent provider to enable the technology component critical to targeted ad delivery. AdConductor offers a powerful platform for management and delivery of advertising for networks of any size.” said Harry Klein, COO of Burst Media.

Burst AdConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. Burst Media is one of the largest independent vendors in this space, offering transparency throughout its own network and its client relationships. Its AdConductor technology serves billions of ads every month to thousands of websites, ad networks, and other online publishing entities.


About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.


Contact:

Laura Ackerman

 

Kel & Partners

 

508-366-2099, ext. 125

 

laura@kelandpartners.com