AdConductor | Online Ad Server and Advertising Management System

- AdConductor’s campaign management dashboard allows for trouble-free campaign testing, set-up, management, optimization, and reporting on a site-specific or network-wide basis. The AdConductor campaign management dashboard is built on an infrastructure of multi-redundant, domestic and international ad serving data centers, giving you the security of knowing your campaigns will deliver.
- AdConductor simplifies building and managing online ad networks. Launching an ad network extends the value of your brand, grows reach and improves your ability to garner a larger share of advertisers' budgets. AdConductor’s offers not only a platform of management tools, but also a professional services organization that can help you develop and implement a vertical ad network strategy to grow your reach beyond owned and operated properties.
- For select partners and trading desks, AdConductor offers an integrated audience-based targeting and yield optimization platform. The AdConductor SSP allows demand partners to access, in a Real Time Bidding (RTB) environment, premium audiences on premium independent websites. Our SSP offers display, mobile and video inventory.
- The AdConductor Inventory Exchange combines the reach of AdConductor-enabled networks, which include well known media brands, as well as other longstanding ad networks. These partners provide high-quality, channel-specific inventory to deliver campaigns. As you need inventory in a specific content, or demographic category, our team can work with you to forecast and price available inventory as you need.
AdConductor is designed for companies that need management tools for ad-supported business models, such as ad networks and branded vertical networks. Fully customizable and built on years of experience managing successful ad networks, AdConductor provides a single platform that centralizes online advertising operations.

Whether you run one site, multiple sites, or a network of affiliate sites, AdConductor offers the technology, services and experience to help you succeed.
- Advertising Management
  
  Full suite of creative testing, campaign trafficking,and campaign management tools
  
  Campaign performance optimization tools
  
  Branded reporting tools that provide real-time campaign reportingFull suite of creative testing, campaign trafficking and campaign management tools
  
  Campaign performance optimization tools
- Network Management
  
  Network control center: forecasts your traffic based on multiple criteria, including ad units, sites, site sections and advanced targeting methodology
  
  Manage campaigns at the network level
  
  The ability to approve or reject an advertiser at a network level
- Publisher Management
  
  Brandable publisher account center
  
  Publisher recruitment and audit reporting
  
  Publisher performance reports
- Workflow Management
  
  A role based interface that allows the administrator to grant different levels of access
  
  A dashboard that can be customized by the individual user for quick visibility into functional areas
  
  Order entry system that links directly to your customer relationship management tool
  
  Automatic invoice generator
  
  Access to private ad exchange to “push and pull” campaigns to or from other publishers and networks
  
  Multi-redundant international ad serving data centers
AdConductor provides best-in-class ad serving with unparalleled reliability and functionality. AdConductor is built on a multi-redundant global ad serving infrastructure that ensures 100% uptime and serves as the backbone to the most complete ad serving/ad management system.
- Ad Serving
  AdConductor also offers partners:
  - a suite of high-impact rich media creative units
  - a private ad exchange (APX) that allows partners to instantly build reach and access demand partners
  Learn more about how AdConductor can help you build and manage an ad network.
AdConductor is a full yield maximizing solution that provides publishers with access to additional supply (ad impressions) and demand (paying campaigns) through our private Inventory Exchange (APX), and our real-time bidding (RTB) enabled supply side platform (SSP) called the Audience Platform (AdAp).

With access to hundreds of demand partners, AdConductor’s AdAp™ delivers a robust, real-time bidding enabled solution for website publishers looking to increase fill and revenue. AdAp is powered by one of the industry’s most powerful real-time bidding (RTB) engines. Our RTB solution processes thousands of queries per second and ensures that our publishers are maximizing inventory yield and inventory value.
- Revenue Building
  The AdConductor’s Inventory Exchange (APX) is a private marketplace where online ad campaigns and ad inventory are made available between exchange members.
  - Inventory Exchange allows you to extend your reach and deliver campaigns on high quality, brand-safe content sites beyond your existing Web properties.
  - Inventory Exchange also offers additional paid fill from campaigns sold by other Inventory Exchange customers. The Inventory Exchange provides full transparency that allows you to view the advertiser name, price, creative and name of the network that sold the campaign.
AdConductor provides a suite of high-impact creative units partners can run on their owned and operated (O&O) sites as well as their affiliated properties. In addition, we have a creative team that is available to design and build units when needed. Our offerings include ad units designed for maximum creative flexibility to garner consumer engagement. Our units are multi-platform and include rich media, mobile, and video. Our creative ad units are full IAB/VAST compliant.

AdConductor’s creative suite takes the worry out of trafficking third party creative as it has been built specifically to AdConductor’s technical specifications. Our creative is fully scalable and provides enhanced revenue opportunities for your O&O properties as well as affiliated sites.
- Rich Media Creative
  
  Learn more about how AdConductor’s suite of creative solutions.
The AdConductor Audience Platform—known as AdAp™—is a complete Supply-Side Platform (SSP) that provides agency trading desks, Demand Side Networks (DSNs) and Demand Side Platforms (DSPs) access to billions of high quality ad impressions.

With a sharp focus on quality content, high ad rotation, audience intelligence and transparency AdAp, delivers advertisers the best performing ad inventory.
- Features
  
  AdConductor AdAP can customize our technology through direct integration with our demand partners to build a true competitive advantage for their business. Through direct integration we can provide partners with “first-look” at inventory, and to bid against direct sold campaigns for premium content.
  
  With AdAp demand partners get
- Multi-Platform
  
  AdConductor AdAp is at the intersection of advertising and technology – and we are driven to deliver solutions that connect advertisers with the audiences they need to reach. To do this AdAp’s technology breaks down platform barriers and puts advertisers in the driver’s seat by providing access to pools of display, mobile, tablet and video inventory on Independent websites.
  
  Learn more about how you can access billions of quality ad impressions with AdAp.
- Premium Inventory
  AdConductor AdAp gives demand partners’ access to inventory from over 5,000 publishers, many of whom cannot be found on other Supply-Side Platforms (SSPs) and Ad Exchanges. Some of the available partners include brands like Viacom Tribes (formally MTV Tribes), Parade Magazine Network, Lucky, W Magazine, Brides, and all of Burst Media’s vertical channels.
  - 97% of inventory comes from Independent websites
  - Massive reach – 200mm global unique
  - Publisher requirement that all inventory be within the first three ad rotations
  To ensure brand safety, AdAp has a number of systems and processes in place to quality score inventory and detect click fraud. Additionally, we have a Publisher Services team that audits publisher domains for inappropriate content and suspicious activity.
  
  Learn more about how you can access billions of quality ad impressions with AdAp.
With access to hundreds of demand partners, AdConductor’s AdAp delivers a robust real-time bidding (RTB) enabled solution for website publishers looking to maximize yield and increase revenue.

With a yield maximizing solution, AdAp provide publishers with access to hundreds of quality demand partners through our real-time bidding environment, as well as premium campaigns through our private exchange (APX), and our premium sold (APS) solutions.
- Maximize Yield
  
  AdConductor AdAp is powered by one of the industry’s most powerful real-time bidding (RTB) engines. Our RTB solution processes thousands of queries per second and ensures that our publishers are maximizing inventory yield and inventory value. Additionally, our proprietary semantic content targeting platform IDOL™ provides more relevant and potentially higher value advertising to publisher partners.
  
  Learn more about how you can access hundreds of demand partners with AdAp.
- Service and Reporting
  
  AdConductor AdAp provides publisher partners with some of the industry’s most robust solutions to maximize revenue. Our solution is built on over 15 years of experience working with web publishers – understanding their needs and developing tools that help them build their business.
  
  AdAp’s turnkey solution is supported by a team of publisher support specialists. Our readily available team provides full account and technical support and will work with new publishers to ensure seamless set up and tag implementation.
  
  AdAp also provides publisher partners with a robust reporting center that gives access to hourly, daily and monthly volumes and revenue reports.
  
  Learn more about how you can access hundreds of demand partners with AdAp.
- Supply Solutions
  
  With a full yield maximizing solution, AdAp provides publishers with access to hundreds of high quality demand partners through our real-time bidding environment, as well as premium campaigns through our private exchange (APX), and our premium sold (APS) solutions.
  
  AdAp’s goal is to not only deliver the most revenue – but to also deliver the highest quality revenue. We know it’s a publisher’s brand reputation that is on the line – that’s why we have systems in place to block unwanted and potentially dangerous ads. AdAp publishers can rest-assured that their brand is protected – a promise that lets them focus on publishing great content and building their business.

Advertising Management

Network Management

Publisher Management

Workflow Management

Ad Serving

Revenue Building

Rich Media Creative

Features

Multi-Platform

Premium Inventory

Maximize Yield

Service and Reporting

Supply Solutions